Direction & purpose
Work out what you want next and why it matters to you, then map the steps to get there.
Life & business coaching for men and women
Feeling stuck, stretched or unsure what's next? I help people find direction, build confidence and get their work and life working together again. Online across the UK or face to face in the West Midlands.
Sound familiar?
Tap anything that rings true. You're not the only one, and it can change.
Whatever you pick, the first step is the same: a conversation.
Life coaching
Coaching gives you space to step back, work out what really matters and build a plan you'll actually stick to, with someone in your corner every week.
Work out what you want next and why it matters to you, then map the steps to get there.
Rebuild belief in yourself, speak up at work and stop second-guessing every decision.
Get your evenings, weekends and energy back without letting your career slide.
Go for the promotion, change direction or take the leap into working for yourself.
Build the routines that keep you sharp: sleep, training, focus and time for the people you love.
Weekly check-ins and WhatsApp support so good intentions turn into real progress.
Free self-check
A classic coaching exercise. Score each area of your life from 1 to 10 as it feels today. The flattest parts of your wheel are usually the best place to start.
Meet Stuart
“I've had the late nights, the doubts and the moments of wondering if it's all worth it. Coaching is the support I wish I'd had sooner.”
I'm Stuart Martin, a dad and a former motorcycle racer, and I've spent my career running at full speed. For ten years I owned multiple Anytime Fitness franchises, taking the business from the very first site all the way through to a successful exit. I learned every lesson in between, usually the hard way.
Since then I've been Operations Director of a multi-million-pound aerospace engineering company, and today I work with Foundry Gym, supporting the brand and its franchisees in business development and much more.
I don't coach from a textbook. I coach from experience: of growing a business, leading people, raising a daughter and learning that success means very little if the rest of your life is suffering. I'll help you get clear on what you want, build your confidence and create a life and career that work together.
Business support
For owners, founders and managers in any sector. Practical support from someone who has carried the payroll and built the teams himself.
See business packagesHow it works
20 relaxed minutes to talk about where you are and where you'd like to be.
We complete your Wheel of Life together and choose two or three priorities.
Each session ends with clear actions, with WhatsApp support in between.
We re-score your wheel, celebrate the progress and plan what's next.
Packages
Questions
Life coaching focuses on you: direction, confidence, balance and the goals you keep putting off. Business coaching focuses on running and growing a business. Many people need a bit of both, and that's fine. We work on whatever matters most.
Men and women at any stage of their working life, whether employed, self-employed or running a business, who want to get ahead without burning out.
Both. Sessions run on Zoom anywhere in the UK, in person across the West Midlands, or a mix.
I don't hold a formal coaching certificate. What I bring is years of real-world experience: a decade owning and exiting a multi-site franchise business, senior leadership in aerospace engineering, and supporting business owners every week. If you want someone who has actually done it, we'll get on well.
Yes. What you share stays between us. The only exception is if I believe you or someone else is at serious risk of harm. Coaching isn't therapy or counselling, and if I think you'd benefit from specialist support I'll tell you.
No problem with notice: 24 hours for online sessions and 48 hours for face to face. See the full cancellation policy.
Most people leave the first session feeling lighter, with a clearer head and a few concrete actions. Bigger changes usually show within six to twelve weeks.
Let's talk
A relaxed 20-minute chat, no pressure and no hard sell. Just a chance to see if we're a good fit.
Book your free call onlineLast updated 19 October 2026
This policy explains how Stuart Martin, a sole trader trading as SM Performance (“I”, “me”), collects and uses your personal information when you visit smperformance.net, get in touch or work with me as a coach. I am the data controller for your information under UK data protection law (UK GDPR and the Data Protection Act 2018).
Email stuart@smperformance.net or message me on WhatsApp using the link on this website.
I never sell your information. I only share it with services that help me run the business, each of which protects your data: SimplyBook.me (online bookings), Zoom (online sessions), WhatsApp and email providers (communication), my website host, my bank or payment provider, and my accountant. Some of these providers may process data outside the UK under recognised safeguards. I will only share anything else if the law requires it, or if I believe you or someone else is at serious risk of harm.
You have the right to access your information, correct it, ask me to delete it, restrict or object to how I use it, receive a copy to take elsewhere, and withdraw consent at any time. Email me and I will respond within one month. If you are unhappy with how I've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
This website does not use advertising or tracking cookies. If you use the online booking tool, SimplyBook.me may set its own cookies, covered by SimplyBook.me's privacy policy.
I may update this policy from time to time. The date at the top shows when it last changed.
Last updated 19 October 2026
I keep time free especially for you, so I ask for fair notice if you can't make a session. This policy applies to all coaching with Stuart Martin, trading as SM Performance.
If I have to cancel or rearrange, I'll give you as much notice as possible and offer a new time at no cost. If I cancel with less than 24 hours' notice, you'll receive an extra 30-minute session free.
If you book online, by phone or by email, you have 14 days from booking to cancel and receive a full refund. If you ask for coaching to start within those 14 days and then cancel, I'll refund the full amount minus the value of any sessions already delivered.
Outside the cooling-off period, payments for packages and monthly coaching are non-refundable, except where I cancel and can't offer a suitable alternative, in which case I'll refund any sessions not delivered. Refunds are paid within 14 days to the original payment method.
Use the link in your booking confirmation email, send me a WhatsApp message, or email stuart@smperformance.net.